Unicorn Games Performance in New Zealand: Q1 2025

The first quarter of 2025 saw varied performances among the top unicorn-themed games on a unified platform in New Zealand. Here's a breakdown of each game's key metrics.

My Little Pony: Harmony Quest from Budge Studios experienced fluctuations in its weekly revenue, peaking at around $113 in late January. Weekly downloads started strong at 127K in mid-January, but steadily declined to 40K by the end of March. Active users saw a gradual decrease from 293K in January to 193K by the quarter’s close.

Kpopsies - Hatch Baby Unicorns, published by TutoTOONS, had a modest revenue start with $18 in the last week of December, tapering off to nearly zero by mid-quarter, before a slight recovery to $9 by March end. Downloads followed a similar pattern, starting at 104K and dipping to 47K by March. Active users remained relatively stable, hovering around 308K at the end of the quarter.

My Baby Unicorn - Pony Care also from TutoTOONS, saw its revenue peak at $60 in late January. Downloads were highest at 51K in early January but dropped to 23K by March. Active users started at 375K and showed a slight decline to 280K by quarter’s end.

Unicorn Dress up Game for Kids by bekids had a more stable performance. Revenue was low throughout, peaking at $18 in mid-January. Downloads remained consistent, ranging from 14K to 29K. Active users saw a slight increase, ending the quarter at 152K.

Unicorn Games for 2+ Year Olds by IDZ Digital Private Limited showed a peak in revenue of $50 in late January. Downloads were relatively low, peaking at 24K in early March. Active users started at 100K and saw a gradual decline to 84K by the end of March.

These insights, based on Sensor Tower data, highlight the dynamic landscape of unicorn-themed gaming apps in New Zealand. For more detailed analytics, visit Sensor Tower.